10 Of The Most Effective Ways Artificial Intelligence Can Help Your Dealership
By Summer Nowak
1. Use programmatic media buying
By using machine learning algorithms you can more effectively target ads towards the most relevant customers.
2. Use smart content creation
Engage visitors by showing content that is specifically relevant to them.
3. Use analytics to predict how your customers are going to behave
Predict the likely hood of a customer to convert, what price they will convert at or who is likely to make a repeat purchase.
4. Use ad targeting
Establish which ads perform best at which stage in the buying process.
5. Use dynamic pricing
Target special offers only at those likely to need them in order to convert.
6. Use retargeting
Optimize retargeting ads to win back customers and earn repeat business.
7. Use dynamic emails
Get stock, deals and pricing correct at the email opening time.
8. Use marketing automation
Find the most effective times to make contact with your consumers, the most effective words to put in an email’s subject line, etc.
9. Use predictive customer service
It is a lot easier to make repeat sales to existing customers than to attract new ones. Make sure to keep your existing customers happy.
10. Use web and app personalization
Provide customers with the most relevant content that is catered towards them.