4 Things That You Should Be Doing In 2017

We are part of a society that is continually advancing the digital landscape- and we’re not slowing down anytime soon. In order for your business to keep growing in the digital marketplace, you have to develop a marketing strategy that keeps up with technology. If you are trying to use technology to connect with customers, all of these things are great starting points to use to start connecting more.

Have visual content

The brain processes visual information 60,000 times faster than text, with 90% of the information transmitted to the brain being visual. By having visual content on any of your brands pages, you are boosting both comprehension and retention. In addition, this will enhance the emotions and feelings of your consumers. Improve your brand identity through logos, infographics, photos, animations, web design, etc.

Have interactive content

By having interactive content, you encourage consumer engagement and enhance your brand loyalty while inviting users to be part of your brand. Have forms of content that require user participations like quizzes, polls, contests, calculators, assessments, animated infographics, etc.

Have live video

By going live on your website or social media platforms, you heighten the emotion and excitement of users. Promote your content ahead of time and interact in real time with consumers. By doing this you can connect with consumers and deliver lots of information, feelings, thoughts and responses within seconds.

Have expiring content

By having content that expires, it helps create excitement for consumers (users only get a limited window of time to view content before it disappears). This creates interest and a sense of urgency.


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