Convert Your Website Visitors Into Customers


It is a common goal to want to attract as many new and recurring visitors to your website as possible, but at the end of the day your biggest objective is turn those visitors into customers. Here are 4 ways you can start getting more conversions today.

  1. The most important thing you can do when a consumer first lands on your website is capture their attention. This will prevent bounces and get them interested in your brand and what you are selling. Dealers really need to emphasize their points of conversion for users by concisely presenting call to action forms because 90% of all website visitors who read your headline will also read your CTA copy.
  2. Another way to help your conversions is by personalizing your call-to-action buttons so they connect with specific website users. By having them they have been found to convert 42% more visitors.
  3. Make sure you optimize any website forms so there are only 4 fields (instead of the average 11). This can help increase your conversions by 130%. If forms are too long or need too much information, a lot of people will click out and won’t even bother filling them out- which loses you a potential lead.
  4. Get your consumers to trust you. By posting testimonials, having security/privacy symbols and disclaimers, Google or Dealer rater reviews, or preparing case studies- customers will get a better idea of who you are and if they want to make such a big purchase from you.

By doing all of these things, it will bring you that much closer to getting conversions and preventing people from bouncing off of your website. Also remember that by improving your landing pages, conducting A/B tests and making sure your pages load quickly without any issues will greatly help you accomplish your #1 end goal- getting that lead and turning it into a conversion.

 

Categories: Tips