Digital Marketing Best Practices To Help You Sell More Cars
By Summer Nowak
Include calls-to-action on your home page, landing pages, social media and other traditional and digital marketing materials. The more calls-to-action you have, the more of a chance you have to get a potential customer to convert.
Take advantage of all of the social media platforms available to you. Social media is a great way to get the information you want out there. It helps you share information about the automotive industry, what’s going on at your dealership, post attention grabbing photos and videos, and let’s you better serve your customers and respond to any feedback they may have about you.
Make sure to personalize your marketing to each and every customer. Depending on the content a customer clicks on that leads them to your website, you can customize your landing page to better serve them by showing exactly what they are looking for. Ex. If they click on an ad displaying a Ford 150- make sure they are taken to your F-150 landing page showing all of your available vehicles.
You need to make sure that all of the content you display is responsive and mobile-friendly. Mobile is taking over, and if a customer can’t see something properly when they view it from their mobile device, they are going to leave and give their business to your competition instead.
You need to make sure you are seen as an authority. Make sure your website is continually updated with new and engaging content. Always provide useful information to consumers and show how knowledgeable you are by using mediums such as your website, blog, social media, etc.