How To Improve Your Customer Engagement
By Summer Nowak
Your customer engagement is so important to your business and really impacts the ability to make conversions, get new customers and keep returning customers. There are many things you can do to make sure your customers are engaging with your brand and here are just some of the things you can do to encourage that behaviour.
Use social sharing buttons
By incorporating social buttons within any of your company pages, it promotes behaviours such as sharing, click-throughs and more.
Use social logins
By having users link to your website it enhances engagement by creating accessibility to you and your content.
Use internal links
Internal links will help users dig further into information and will result in a better user experience and more conversions.
Add an email list CTA
By having an email list you can alert customers to new information, promotions and deals. Send regular emails to keep your brand top-of-mind and a go-to-source to be shared with others.
Offer a video series, podcast or seminar
Regularly post new content that brings consistent and recurring engagement.
Include easy-to-share elements
Post headlines with GIFs, memes and hashtags so people can easily repost and share. The more your content is reposted, the more people are going to be exposed to it and your brand.
Optimize for mobile
If your website isn’t optimized for mobile users then you are losing a vast majority of potential customers (mobile is one of the most used mediums to access the internet).
These are just some of the ways you can encourage customer engagement with your brand. It is important to continually make sure you are doing everything you can to accelerate your online presence and interact with your customers in new and progressive ways.