Mobile is a very important medium used by most consumers today. It is overtaking the use of desktop computers as time continues to move forward.

Did you know…

  • 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours
  • Average Smartphone conversion rates are up 64% compared to the average desktop conversion rates
  • More than half of all web traffic comes from mobile or tablet


To develop the best mobile strategy to cater towards your potential customers, here are some things to keep in mind:


  1. Use more images (use the least amount of text with more high-quality images)
  2. Create your messages to be quick reads (the first three seconds are key)
  3. Focus on video (social media networks display a lot of video content each day- and most people are accessing it through mobile)
  4. Review your Google analytics (know where your website traffic is coming from and create a strategy)
  5. Keep social media in mind (make sure your posts reflect the mobile environment they’re being displayed on and make sure to front-load your message)
  6. Have quick load times (make sure your mobile site loads as fast as possible- if it takes too long people will leave)
  7. Adapt to a new mobile experience (stop the banner ads and start thinking more experience-based when it comes to digital)
  8. Know your customers (learn what exactly makes your customers search and what leads them to buy)

 

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