Why You Should Be A/B Testing
By Summer Nowak
A/B testing is when you compare two versions of a webpage or app against each other to determine which one performs better. The two versions must have minimal changes so you can properly determine what factors caused an improvement or decline in conversions. By doing this it properly identifies the changes that increase the chance of what you want to occur/ what is occurring. This is the most used method for improving conversion rates.
A/B testing justifies your choices for your website. You know that the way you present your website isn’t based on guess or intuition anymore, but rather based on fact and what is performing better through actual statistics. Through testing analytics, you can compare conversion rates and see how an altered page element affects your result positively, negatively and to what degree.
You are also able to track multi level conversions including online lead generation, affiliate revenue, e-commerce, and phone call conversion optimization. This is a great tool to use when you want to find out how people actually act rather than just the way you think they will.
Some results you may find when doing A/B testing are: reduced bounce rates, increased conversion rates, higher conversion value, and more sales. The insight this can give you is really important because it lets you see which content causes visitors to do things like: spend more time on your site, click through to additional pages, sign up for more information, and make purchases.