Why You Should Be Facebook Advertising
By Summer Nowak
Digital automotive marketing is becoming more and more important in the technology-driven world we live in today. People are now turning to their Smartphone’s and computers for the information they seek more than any other medium. In light of this, you need to make sure that your online presence is at its very best.
Social Media is an amazing way to help increase exposure, traffic, sales and conversions for your business. Facebook, being the choice for the majority of marketers, will make your business flourish in the online marketplace.
There are about 1.7 billion people on Facebook and the average person spends 40 minutes a day liking and sharing different content people have posted. With Facebook users liking more than 4.1 million posts a minute, there is such a large opportunity for business’ to gain exposure and leads that convert into sales.
With Facebook, you are able to target Facebook ads towards potential customers through location, age, demographics, gender, interests, behavior, as well as connections. In addition, you can also do things like: tap into recent purchase behavior; create lookalike audiences, remarket, etc.
Using Facebook, you can also tag visitors who come to your site with a cookie. By doing this, it builds your remarketing audience and lets you narrow your marketing reach even further through behavioral and interest targeting.
One very valuable feature Facebook has is their call buttons. When mobile Facebook users see your ad, they are able to easily click on your ‘Call Now’ button and the lead is captured just like that.
There are also many other tools that are available for automotive marketers to use such as:
Using lead ads, customers can complete your pre-populated forms quickly, right from your Facebook ad, so you can capture more leads
Carousel ads give you the ability to have more creative visuals in a single ad and helps to better showcase your products and drive clicks/conversions. With this option you can show up to 5 different images with ad text.
Video ads drive awareness and increase purchase intent with sight, sound and motion.
TRP buying boosts TV campaigns with Facebook video ads (this drives incremental reach, increases efficiency, and improves effectiveness)
By using custom audiences, you are able to use your contact lists to find and target certain people through Facebook
Website Custom Audiences
By using this tool, you can remarket to people who have already visited your website in the past
Lookalike audiences lets you find people on Facebook who share similar traits with those who have already engaged with your business