Connecting with potential car buyers has never been easier thanks to the internet. But with so many Dealers on the web, it can be hard to not only stand out from the crowd but also convince people that you’re the best option.
One of the best ways to connect with consumers is to create a landing page that grabs their attention and encourages them to take a specific action.
What is a landing page and how is a Dealer landing page different?
Simply put, a landing page is a website page that you create to drive promotional traffic to. Traffic can come from email, search ads, Facebook ads or other parts of your website such as offer banners or pop-ups. It differs from a homepage or other pages on your website because it has one goal in mind, to convince the shopper to take an action (such as view vehicle details, submit a lead form or call the Dealership), generate leads and make contact with a customer.
For Dealers, creating a successful landing page isn’t always as easy. There are many landing page design templates online but most don’t have elements that support inventory or dealer promotions. This is why when creating a Dealer landing page, it’s best to let the creative juices flow and design your own. One that showcases what you have to offer and a call to action.
Start with a plan before you build
Building a landing page without a plan is like building a house without an architectural design. You may have all the elements you need, but pulling them together won’t be pretty. Making your own blueprint isn’t too hard if you just follow 3 simple steps.
Step 1: What do you need?
Step 2: Layout
Step 3: Promoting your landing page
Get ready for results…
A great Dealer landing page can yield amazing results if you put the thought and time into it. By following these 3 steps you can create a Dealer landing page that is unique to you and your brand, enticing to the consumer and successful in generating leads that you can turn into sales.
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