If you’ve ever wished you could build better relationships with your customers without all the time, phone calls and follow-ups, you’re not alone. As a Dealer, you’re busy, and with things picking up post-pandemic, you want your sales staff focused on closing deals and moving metal.
But what about all those juicy little leads (a.k.a. 1st party data) sitting in your database? How do you stay in touch with past, present and future customers who have been interested in your business at one point or another? How do you retain the attention of those little ticking timebombs so that when they are ready to buy, they explode their wallets all over your dealership?
In this digital age, touching base with your valued customers is easier than ever. Gone are the old days of cold and follow-up phone calls. With hundreds of customer emails at your fingertips, email blasts are the fastest way to touch a whole lot of people at once in an incredibly short amount of time. However, capturing and retaining their attention when their inbox is most likely overloaded is tricky business.
Sending targeted marketing emails that contain a great offer work great. For example, sending an email to customers nearing the end of a lease with a fantastic offer for a new car can be wildly successful. But on the flip side, we’re seeing that the results of a single blast to the masses with no specific call to action are losing effectiveness because people tend to ignore mass marketing messages.
This is where the highly effective marketing strategy called “email sequencing” comes into play. An email sequence is a strategically planned and automated series of targeted emails that can help you re-engage, attract, and convert customers to increase your business. Once you’ve set up a sequence, you can set it, wait, and return to review the results to ensure it’s performing well. The ultimate goal is to get a response from a recipient. Obviously, the best case is that you get a positive response, but even if you get a negative response, it still counts as a response because that means they have at least paid attention to you.
Here are a few more reasons why email sequencing is a highly effective marketing strategy you should incorporate into your business.
Engage and Educate
Personalize and Segment
Nurture Leads and Drive Conversions
Automate and Save Time
So should you sequence? Absolutely. Email sequencing is a powerful marketing strategy enabling your dealership to engage, educate, and convert customers effectively. By providing valuable content, personalizing messages, nurturing leads, and leveraging automation, you can build stronger customer relationships and ultimately sell more cars. Have any questions? As always, Leadbox is here to help.
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