The Ultimate Dealer Checklist for a Successful Digital Campaign

By Amber Cruickshank

We, as productive humans, make lists for all sorts of things. Daily “to-do” lists, call lists, packing lists, grocery lists…etc. Lists help us organize thoughts and tasks, prioritize what needs to happen and when, and, of course, lists help reduce the stress of trying to remember and juggle all of your thoughts in that busy brain of yours. 

When you’re planning a digital campaign for your dealer websites, a list is also an essential tool that can not only help you but also help your auto dealer digital marketing provider make the most effective campaign to achieve the success you’re looking for. 

Dealerships frequently approach us at Leadbox with a common request: “Create a campaign for my (fill in the blank).” Let’s say, for example, it’s blue F-150’s. It’s a great starting point, but there’s much more to consider before we can kick-start a successful campaign for your blue F-150s. 

To help you create the most stress-free and successful digital campaign, we’ve created the ultimate Dealer checklist with the crucial elements needed for a winning campaign, including the importance of a landing page, positioning and promotions, the quantity of your inventory, and the role of graphics or themes. 

1. The Landing Page

A successful campaign begins with a well-designed landing page where potential customers will land when they click on your ad or promotion. A landing page should be tailored specifically to whatever it is you are promoting. In this case, we’re using blue F-150s as an example. The landing page’s purpose is to provide all the essential information about these vehicles, enticing visitors to take the next step, whether it’s filling out a contact form, requesting a test drive, or making a purchase.

Consider the following for an effective landing page:

  • High-Quality Imagery – Showcase your Blue F-150s with professional photographs from various angles.
  • Detailed Descriptions – Highlight the key features, benefits, and specifications of these vehicles.
  • Clear Call-to-Action – Make it easy for visitors to take action with prominent buttons for inquiries or scheduling test drives.
  • Contact Information – Provide contact details and dealership location for easy access.

2. Positioning and Promotions

Understanding how to position your Blue F-150s within the market is essential. Consider what makes them unique or desirable. Is it their price, features, or availability? Once you’ve identified your unique selling points, craft promotions around them.

Here are some strategies to consider:

  • Discounts or Special Pricing – Offer limited-time discounts or special pricing on Blue F-150s to attract buyers.
  • Bundled Packages – Create packages that include add-ons like extended warranties or maintenance plans.
  • Finance Options – Provide flexible financing options to appeal to a wider range of customers.

3. Inventory Quantity

Before launching a digital campaign, assessing your Blue F-150 inventory is critical. If you only have one or a limited quantity, it’s important to manage customer expectations accordingly. Promoting scarcity can be a powerful auto dealer marketing tactic, but transparency is equally important.

If you have a more extensive inventory of Blue F-150s, consider the following:

  • Running continuous campaigns to keep the interest high.
  • Implementing tiered promotions based on availability (e.g., “Limited Stock Special”).

4. Graphics and Themes

Who doesn’t like having their eyes dazzled? The visual appeal of your campaign plays a significant role in capturing your audience’s attention. Graphics and themes can help convey your message effectively and persuade the consumer to take action.

Consider these design tips:

  • Consistent Branding – Ensure that your campaign materials align with your dealership’s branding for a cohesive look and feel.
  • Eye-Catching Imagery – Use striking visuals of Blue F-150s to make your campaign visually appealing.
  • Theme Integration – If applicable, tie your campaign into current events, seasons, or holidays for added relevance.

So there you have it, the recipe for creating a successful dealer digital advertising campaign. It involves more than just a basic request to your digital marketing provider. It requires careful planning, starting with a well-optimized landing page that showcases your vehicles effectively. Positioning and promotions should highlight what makes your product stand out in the market. Be transparent about your inventory quantity, and use graphics and themes to capture your audience’s attention.

By following this checklist and paying attention to these crucial elements, you can create a campaign that not only meets but exceeds your dealership’s goals, driving interest and sales for your vehicles. Remember, it’s the details that make the difference in the world of automotive dealer marketing. Happy list-making! 

Have questions? Leadbox is here to help! 


Digital Advertising