Three signs that your dealership’s digital marketing is getting too comfortable

May 6, 2019

No offense, but, it happens to everyone – things start to run smoothly and we get comfortable. I get it, digital marketers for dealerships have to really work hard to ensure that we’re hitting goals and getting things to run like a well-oiled machine. And when this happens it’s easy to let go a bit […]

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Audience segmentation: The most available way to increase the effectiveness of your ads.

April 23, 2019

“The right message, to the right person, at the right time”. This is what all automotive dealership advertisers strive for. Get these things right, and you’ll be able to create advertising campaigns that are incredibly performant. Get them wrong and you’ll be spending your advertising money with limited results. Obviously, like many things in life, […]

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New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

March 23, 2019

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers as well. I mean, who doesn’t want to be the “#1 Chevy dealer in the county”? But once we scratch the surface, the bright sheen of selling […]

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Looking for Multi-Touch Marketing Attribution? Start with your existing Google Analytics

February 16, 2019

By Renold Liu I, like all of you, want to maximize the returns from my marketing spend. Also like many of you, I use many tactics and partners to attract, retain and convert visitors into contacts. As a result, I regularly check Google Analytics to see how well my marketing efforts are converting visitors into contacts. […]

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Assessing the Limitations of Print Advertising for your Dealership

February 14, 2019

Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through, clipping the coupons for the afternoon grocery run while reading up on the week’s newsworthy events. It was a perfect collation of everything you needed to know in one broadsheet wrapper. The daily and weekly newspaper […]

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Why Measuring Your Conversions by Source is a Mistake

January 23, 2019

There is a lot of talk about segmenting your sources and there are countless articles about how to properly set up your Google Analytics to track where things are coming from using standardized UTM codes, but this may not actually be the best way to measure your digital marketing results. Put down your pitchforks and […]

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Who Do You Trust When it Comes to Your Digital Media Decisions?

January 18, 2019

In April 2017, I was on stage in New York City sharing the most recent research that Speed Shift Media has uncovered using our Data Management Platform (DMP). Our DMP, the MarketMatch Data Engine (which we lovingly call Magnum), tracks a massive amount of web data throughout a car buyers path to purchase. Using this […]

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What the heck is an In-Market Buyer and where can I find them?

January 15, 2019

What if everything you think you know about automotive digital marketing was a lie? Someone, somewhere has been manipulating marketing data to support their case so they can give you exactly the information you wanted to hear. Now let’s say that another digital marketing pro comes along and tells you that everything you’ve been told is BS […]

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Retargeting Can Help Your Dealership Reach Return Visitors and Gain Higher Returns

December 15, 2018

By Renold Liu Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most dealers are currently investing more money into attracting new site visitors instead of focusing on retaining return visitors, which are actually more performant. Returning visitors tend to spend more, and are already […]

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