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What our dealer research shows.
We study what moves inventory across the stores we work with, and turn what we learn into strategies that help our dealers win.
- 3 to 4 weeks
Aged units backed by Highbeam left the lot roughly three to four weeks sooner.
What we looked at. 236 units advertised with Highbeam across Leadbox stores as they reached 60 days on the lot, May 2025 to September 2026.
Directional, not a controlled trial. Advertising tends to go to units that were already likely to sell, so we do not claim a percentage faster.
Leadbox dealer research, 236 advertised units, 2025 to 2026. See Highbeam
- 0.9 vs 1.8
Advertised new units took fewer price cuts.
What we looked at. The same study: price cuts per unit before day 60 on advertised new units, against new units at matched stores.
Directional, like the finding above.
Leadbox dealer research, 236 advertised units, 2025 to 2026.
- 43%
of price cuts bought no extra shopper attention.
What we looked at. Price cuts and the shopper attention that followed them, at one store, then replicated across 10 more, in 2026.
The lesson: get the unit seen before you cut it.
Leadbox dealer research, one store replicated across 10 more, 2026. How Highbeam gets units seen
- 20+
photos per vehicle made a unit more likely to sell within 60 days.
What we looked at. Photo counts and sales within 60 days, across Leadbox stores.
The Leadbox IMS takes up to 60 photos per vehicle, and its health report shows which units are short.
Leadbox dealer research, 2026. See the IMS
- Several times
Shoppers who come back to the same vehicle page are several times more likely to buy.
That's why every Leadbox site is built around the vehicle page.
Leadbox dealer research. See Websites
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