What’s new in Leadbox’s Website 5.9 Release

The Leadbox core website team is excited to announce the releases of 5.7 to 5.9 for the Leadbox website platform!

These releases includes:

• Track UTM and GCLID on Lead forms
• “Hours of operation” Content block
• Support Partner Integrations for 
  • Carfax
  • Cartender
  • VINN
  • MotoInsight
  • Live Person

Let’s take a look!

Tracking GCLID and UTMs on Form Submissions

The Leadbox website platform can now track and export the GCLID and UTM variables on all form submissions. 

Many advertising services will tag their inbound links with utm_campaign, utm_source, and utm_medium variables. Additionally, Google Adwords will also append a “gclid” variable to all traffic that comes from that platform. 

These variables are meant to help marketers determine where the session originates from to help with Lead attribution.

For example, traffic can be sent from the Facebook platform on a campaign that features the 2021 Ford Bronco to a dealer’s website.

The link may look something like:

https://dealersite.com/ford-f-150/?utm_campaign=LBX|FordF150&source=facebook&medium=paidsocial

If this traffic generates a form submission, the leadbox platform will be able to attribute the specific lead to:

• Facebook source
• PaidSocial medium
• LBX|FordF150 campaign

Hours of Operation Content block

Many times, dealers will want to add their hours of operations into the content of their website. In order to do so, they would need to type in their hours of operation manually. However, if the hours of operation changed, dealers would need to find and change all instances of hours of operation manually.

With the new hours of operation content block, changes in the hours will automatically be reflected in all areas of the site without needing change them in separate locations.

The hours of operation content block allows you to select show or hide the sales, parts, and service department hours. 

Expanded Support for Partner Integrations 

The Leadbox website platform can now allow Leadbox adminstrators to enable or disable partner integrations with only a few clicks and without needing to customize the page. 

This means speed of installation of support partners can be reduced dramatically and are supported for Quality Assurance.

These integrations include:

• Carfax
• Cartender
• VINN
• MotoInsight
• Live Person
• iBoost360

Release notes

Full Dev release notes are available here:

https://docs.google.com/spreadsheets/d/1XA-L3PzXuct2cGWPFNT0nfcZDjCAHAjvVuw7CyKpTv8/edit#gid=0

Suggestions?

We’d love to get more suggestions. If you got some please provide your feedback here:

www.leadboxhq.com/suggestions