Why Your Web Design Might be Hurting your Dealership

By Amber Cruickshank

As a Dealer, your website is unlike most others. It’s not like you have one product to sell or one service to offer. So, how do you promote your new and used vehicles, detailed information about those vehicles, services like financing, trade-ins and test drives, sales promotions, and maintenance offers…all without creating a cluttered mess? How do you take someone on a journey through your website that ultimately leads to a sale? A lot is happening in your business, and advertising it online is tricky. 

What is UX? 

UX stands for user experience. It refers to a person’s overall online experience when interacting with a product or service, including the design, usability, and accessibility of the product or service. The goal of UX design is to create designs and products that are easy to use and provide a positive experience for the user.

A Dealer needs to use various types of online media, such as images, videos, and interactive tools. Still, there is a fine line between providing a rich and engaging online experience and overwhelming a user to the point of frustration. Your website should be well-organized and easy to navigate, providing a good and fruitful user experience. 

Why is web design important for a Dealer?

Web design is more than just pretty pictures. It plays a crucial role in the success of any marketing campaign. How a website is designed can significantly impact how easily users can navigate and find the information they need and affect their overall perception of your dealership. 

For instance, if your website has too many banners, CTA buttons or a confusing or cluttered navigation menu, it can make it difficult for users to see what they’re looking for, leading to frustration and poor UX. 

Another important factor that web design can influence is mobile optimization. With the increasing use of smartphones and tablets, it’s crucial that you optimize your Dealer website for mobile devices. This includes ensuring the website is responsive, meaning it adapts to the size of the device’s screen. A mobile-optimized website can improve the performance of a marketing campaign by making it easier for users to interact with the website anytime, anywhere. 

Lastly, a website that takes a long time to load can frustrate users. Web designers can optimize a website’s loading speed by reducing the size of images and other media, using a content delivery network (CDN), and minimizing the use of scripts and other elements that can slow down loading times.

Tips for Dealers

With so many things to promote, it’s tempting to want to advertise everything your dealership has to offer all at once. However, too many banners, CTA buttons, and just too much messaging in general can have the opposite effect of what you’re trying to achieve. Having an experienced website designer who can not only provide good art direction but also knows how to optimize your website for search, conversion rate, and mobile is ideal. However, if you are running your own website, here are a few best practices for you to follow;


  • Place call-to-action buttons below dynamic text 
  • Make too many options for the user (too many banners, CTA buttons…etc.) 
  • Clutter your website with too many messages


  • Provide a goal or state a problem for the user to identify with
  • Make sure your website is optimized for mobile, search and conversion
  • Work with an experienced web designer 

Web design affects the user experience, SEO and ability to engage with your website on the go (mobile optimization). A well-designed website can establish brand credibility with potential customers, increase visibility, drive more traffic, and boost the ROI of your marketing campaign. Investing in a professional web design that aligns with your goals to maximize your online presence is important. 
If you have questions or need an expert in Dealer web design, Leadbox has the technical expertise to help.


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