Home / Blog / Digital advertising

Digital advertising

Search, social, display and video advertising for dealerships, and how to make each dollar find a buyer.

1. November 24, 2025Why Every Dealer Needs Premium Ads: Smarter Targeting. Premium Placements. Bigger Results.Leadbox’s Premium Ads give your dealership an edge with precision targeting and access to high-quality ad placements that Google Ads simply can’t match.
2. August 22, 2025Driving Sales with TikTok Inventory Ads: A New Lane for Automotive DealersLeadbox is bringing TikTok Inventory Ads to automotive dealers. Discover how TikTok’s lower costs, younger audience reach, and dynamic inventory ads can…
3. January 15, 2025Push vs. Pull Marketing: Striking the Right Balance for SuccessIn this blog, we will break down the distinct push and pull marketing strategies, their tools, and when to use them to create an effective marketing mix.
4. November 25, 2024Do Dealer Display Ads Still Suck? Let’s Find Out!In this article, Ian Cruickshank, CEO of Leadbox, dives into what display ads really are, why they matter, and how dealerships can leverage them to drive…
5. November 25, 2024Why Your Dealership Needs to Get on Video – Now!In this article, we’ll bust the myths around video production, share actionable tips, and explore ways to make video work for your dealership.
6. October 16, 2024Creating the Perfect Dealer Campaign: A Step-by-Step GuideThis article shares key strategies for building successful dealership marketing campaigns. Discover essential strategies like targeting, positioning, and…
7. August 8, 2024What’s new with Leadbox – Enhancing Automotive Dealer Marketing with AI and Facebook Lead Ad Campaign Best PracticesAt Leadbox, we are constantly pushing the boundaries of innovation to provide our clients with the best tools for success. One of our latest advancements…
8. March 7, 2024Leadbox celebrates the GMCC announcement as the newest certified Website and Digital Ad Services provider for GM Brand Dealerships in Canada Leadbox is delighted to announce its entry into the GM Dealer Digital Solution program. As a Canadian-owned and operated company, Leadbox is the newest…
9. November 8, 2023How to Build a Successful Digital Media PlanAs a Dealer trying to navigate the intricacies of digital marketing, being organized and having a well-crafted media plan is crucial to drive your success.
10. September 21, 2023The Ultimate Dealer Checklist for a Successful Digital CampaignWe've created the ultimate Dealer checklist with the crucial elements needed for a winning campaign for your digital campaign.
11. September 14, 2023Customer Data Platforms are changing the game, and not just for Ads.In today’s dynamic digital marketing landscape, where change is the only constant, navigating the shifting tides is like steering a ship through uncharted…
12. August 14, 2023Leadbox is Now a Certified Digital Marketing Provider for Toyota Canada!Leadbox is now officially certified as a website and digital marketing provider for Toyota Canada. Leadbox will now be offering tailor-made digital…
13. June 28, 2023Canada’s Used Car Week 2023: A Thriving Marketplace for Pre-Owned VehiclesLeadbox was there to experience, learn and network with other industry heavy hitters. We asked some of our Leadbox team who attended their key takeaways.
14. June 5, 2023Banner Blindness – What Is It And How To Avoid ItAs a Dealer, your business relies heavily on online advertising to attract potential customers. However, banner blindness can significantly hinder your…
15. March 29, 2023Rising Ad Costs, What Can You Do?The tricky thing is that you 100% need to advertise digitally these days, so how can you lower your costs without sacrificing your important online presence?
16. March 20, 2023How to Stand out with Increased Digital CompetitionThere are many things you can do to keep your business top of mind digitally but if we had to pick two main characters to focus on, they would be…
17. February 8, 2023How to Provide a Better Online Shopping Experience without 3rd Party CookiesImagine if you knew your customer so well that you could personalize their online shopping experience to give them exactly what they need. Suppose there…
18. January 24, 2023What your Dealership needs to know about Performance MaxPerformance Max, Google’s latest advertising creation, is designed to help businesses and advertisers keep on top of the whirlwind that is consumer…
19. January 16, 2023Making the Switch to Google Analytics 4That’s what Google is promising with Google Analytics 4 (GA4), the latest version of its predecessor, Universal Analytics. As of July 1, 2023, Universal…
20. October 14, 2022Pre-Order Campaigns are More Important Than EverA healthy pre-order pipeline is one of the best ways to ensure your new car allotment is protected in the coming year.
21. June 6, 2022Where Dealers can get First-Party Data and what they can do with it right now.There’s been lots of talk about how the removal of 3rd party cookies will result in reduced advertising effectiveness and how dealers will need to start…
22. February 10, 2022Google’s Vehicle Listing Ads: Just in Time for High Used Car valuesWhile dealership inventory is relatively low all across the country, demand for vehicles is still very high. As a result, used cars are selling at record…
23. June 22, 2021A Light At The End Of The Tunnel…Preparing For The Return Of Dealer InventoryThere’s no question that the last year and a half have been difficult for Dealerships in terms of inventory. COVID-19 caused many factories to shut down…
24. May 11, 2021Dynamic Price Extensions in Google Ads and how it can boost your Dealership’s advertising.One little-used way to increase the effectiveness of Google Ads is the use of ‘Price Extensions’. ‘Pricing Extension’ allows dealers to add 3 child…
25. April 12, 2021KIA Canada Program CertificationLeadbox is Excited to Announce Certification for the KIA Canada Dealer Digital Sophistication Program.
26. April 5, 2021Upcoming Apple iOS14.5 Privacy Changes and What it Means for Dealers. (Hint: Lots)Apple will be updating data sharing policies in the upcoming iOS 14.5 that will affect Facebook and advertising. Here's what you need to know.
27. April 5, 2021FrançaisProchaines modifications de l’iOS14.5 d’Apple concernant la confidentialité et ce que cela signifie pour les concessionnaires. (Indice : pas mal de chose)Quand les géants de la technologie jouent bien, tout est beau et calme. Les publicités sont diffusées, les concessionnaires reçoivent des acheteurs de…
28. November 10, 2020FrançaisConseils publicitaires pour les concessionnaires dont l’inventaire de véhicules est faibleEh bien, il n’y a pas vraiment moyen d’éviter le sujet. Cette année a été difficile pour les concessionnaires.
29. November 10, 2020Advertising Tips for Dealers with low vehicle inventoryIf you don’t have vehicles to advertise, then what should you advertise? Let’s go over some alternatives to make sure you keep top-of-mind within your…
30. September 3, 2020What’s new at Leadbox AdsIt’s no secret, advertising costs money – and as money is (typically) a limited resource for most dealers, we, at Leadbox are constantly optimizing…
31. May 22, 2020All New Leadbox Reports Hub – All your digital reports in one place.Introducing the new Leadbox Reporting Hub for digital advertising – your one-stop hub for digital advertising reports.
32. January 22, 2020Should you buy your own dealership name as a keyword?Why waste any money on purchasing your dealership name as a keyword? It turns out there are some excellent reasons to do so.
33. April 23, 2019Audience segmentation: The most available way to increase the effectiveness of your ads.“The right message, to the right person, at the right time”. This is what all automotive dealership advertisers strive for. Get these things right, and…
34. March 23, 2019New Car Marketing Techniques Aren't Effective at Marketing Pre-Owned VehiclesEveryone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers as…
35. February 16, 2019Looking for Multi-Touch Marketing Attribution? Start with your existing Google AnalyticsBy Renold Liu I, like all of you, want to maximize the returns from my marketing spend. Also like many of you, I use many tactics and partners to attract…
36. February 14, 2019Assessing the Limitations of Print Advertising for your DealershipRemember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through, clipping the coupons for the afternoon…
37. January 23, 2019Why Measuring Your Conversions by Source is a MistakeThere is a lot of talk about segmenting your sources and there are countless articles about how to properly set up your Google Analytics to track where…
38. January 15, 2019What the heck is an In-Market Buyer and where can I find them?What if everything you think you know about automotive digital marketing was a lie? Someone, somewhere has been manipulating marketing data to support…
39. December 15, 2018Retargeting Can Help Your Dealership Reach Return Visitors and Gain Higher ReturnsEveryone is constantly looking to get the best bang for their buck and gain better results for less. However, most dealers are currently investing more…