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10 Of The Most Effective Ways Artificial Intelligence Can Help Your Dealership

Use programmatic media buying - By using machine learning algorithms you can more effectively target ads towards the most relevant customers... Read More

Tips  Dealership 

 

Baby Boomers: They’ve Got The Money

Next to millennials, there’s another important generation that you need to consider when picking the messages your dealership’s delivering. Baby boomers are a very important generation that cannot be missed in terms of your marketing strategy; however, only 10 percent of marketing budgets are being used to reach the 50+ demographic... Read More

Tips  Dealership 

 

15 Reasons Why Your Website Could Be Driving Away Customers

There are so many websites on the WWW and because so many businesses are so easily accessible, your competition is more prominent there than anywhere else. It is hard enough to get people to click on your website through search, so once you get them there- you want to make sure you can keep them there... Read More

Tips 

 

How To Get Your Consumers To Click On Your Banner Ads

Banner ads don’t tend to get a whole lot of click throughs and people have almost learned to automatically block them out when visiting websites on the Internet. Since people are so used to now seeing these advertisements throughout the web pages they visit, click through rates are diminishing more and more because they are so accustomed to them at this point... Read More

Tips 

 

Dealers need to find their own role in this new mobile driven world

Dealers need to find their own role in this new mobile driven world. As time progresses and we continue to create and find alternative ways of transportation (as opposed to taking on the financial burden of owning a vehicle) dealer’s future roles in society become blurry.... Read More

Tips  Dealer